The small print, kept short.

Last updated 9 November 2026. Questions? hello@hem.day

Privacy policy

Hem has no account and no Hem server. What you write stays on your devices and, if you turn on sync, in your own iCloud Drive. We never see your to-dos, notes, calendars, people or files.

Hem on your Mac

Hem keeps everything as files in ~/Library/Application Support/Hem on your Mac.

  • Sync (optional): if you turn it on, Hem syncs between your Macs and your iPhone through a folder in your own iCloud Drive. It never passes through a Hem server, and Apple's iCloud terms and privacy policy apply to it. Hem works fully without it.
  • Calendars, Contacts and Location: with your permission, Hem reads and changes events, brings someone's details from Contacts into People when you ask it to, and uses where you are for "From my location" on a map (sent to Apple Maps only). Nothing is sent to us.
  • Screen Recording and Accessibility: only if you turn on the optional tools (screenshots, clipboard history, the window switcher). Screenshots and clipboard history stay on your Mac. Hem skips clipboard items that apps mark as passwords or private.
  • AI agents (MCP): off until you turn it on in Settings › AI agents. When on, it only listens on your own Mac (127.0.0.1), you choose what each part of Hem allows, and Hem keeps a log of what agents change. What an AI app does with data it reads is covered by that app's own privacy policy.
  • Licence check: when you activate a licence, Hem sends the licence key to our checkout provider to confirm it is valid.
  • Updates: when Hem looks for a new version, it downloads a small update file. Like any web request, this shares your IP address with the server.

Hem on your iPhone

Hem keeps everything in its own storage on your iPhone, shared only with Hem's widgets and share sheet. Settings › About › Export All Data gives you a copy of all of it.

  • Permissions: Hem asks the first time you use something that needs it. Calendars show your events beside your to-dos. Notifications ring your reminders and are scheduled on your iPhone. The camera and photos are used only for pictures you add. Location is used for the weather and for routes on a map. You can change each one in the Settings app.
  • Weather: Hem sends a rough location (rounded to about a kilometre) or the city you picked to Open-Meteo for the forecast.
  • Call notes (optional): if you turn on Note calls from Hem, a call you start from someone's card in People is noted on that card, with how long it lasted. This stays on your devices, and Hem doesn't watch calls you didn't start from Hem.
  • Buying in the App Store: Apple handles the payment. Apple doesn't share your name, email or payment details with us; we only see anonymous sales numbers.
  • Crash reports: if you choose to share analytics with app developers in your iPhone's settings, Apple sends us anonymous crash reports. Hem itself has no analytics, ads or tracking.

On both

  • Link previews: when you paste a link, Hem fetches that page's title, icon and picture, straight from your device to that site.
  • Banners: random banner pictures come from Unsplash. Module art is by unseen (@unseenai), used with the artist's permission, and ships inside Hem, so showing it sends no requests.
  • Videos and posts: a YouTube video on a page plays in YouTube's own player, from youtube-nocookie.com, and Google's privacy policy applies to it. A post from X is fetched from X when it shows.
  • Translate formulas: Hem translates on your device. Only if you turn on Translate online does Hem send words it couldn't translate to MyMemory, a free service by Translated, which may keep them. It's off until you turn it on.
  • Currency formulas: exchange rates come from Frankfurter (European Central Bank rates). Nothing about you is sent.

This website

This site uses no cookies and no tracking pixels. We count visits with privacy-friendly analytics that store no personal data and do not follow you across sites. Our host keeps standard server logs, such as IP addresses, for security, and deletes them after a short time.

Buying Hem

When you buy Hem, our reseller (see Services we use) handles the payment and receives your name, email, country and payment details. We receive your name, email and order details so we can send your licence and help you.

Your rights

Under the GDPR you can ask to see, correct or delete the personal data we hold about you, and you can complain to the Danish Data Protection Agency (Datatilsynet). Write to hello@hem.day. Since your Hem data is on your own devices, you can delete it yourself at any time: on iPhone by deleting Hem, on the Mac by deleting the ~/Library/Application Support/Hem folder (deleting the app alone leaves it), and with sync on, the sync folder in iCloud Drive too.

Children

Hem isn't made for children under 13, and we don't knowingly collect anything about them.

Changes

If this policy changes, we update the date at the top of this page and say what changed.

Terms of sale and licence

  • What you get: a personal licence to use Hem on up to 3 Macs that you own or use.
  • Price: a one-time payment. All Hem 1.x updates are included. A future major version may be offered as a paid upgrade; your Hem 1 licence keeps working either way.
  • Trial: Hem is free to try for 3 days with every feature.
  • What you may not do: resell, share or publish your licence key, or reverse engineer the app beyond what the law allows.
  • Your data is yours: you own everything you write in Hem, and you can export it to Markdown or PDF at any time.
  • Warranty: Hem is provided as is. We work hard to keep it reliable, and Hem makes daily backups, but please keep your own backups of anything important. Nothing here limits your rights as a consumer under Danish and EU law.
  • Hem on iPhone: the iPhone app from the App Store is licensed under Apple's standard licence agreement, and its purchases and refunds go through Apple.
  • Law: these terms are governed by Danish law.

Refunds and cancellation

Try first. Hem is free to try for 3 days with every feature, so you can be sure it fits before you pay.

Right of withdrawal. When you buy online in the EU, you normally have 14 days to change your mind. For digital content like Hem, that right ends once delivery starts with your consent. At checkout you ask to get Hem straight away and confirm that you then lose the right of withdrawal.

If something is wrong. If Hem does not work as described, you keep every right consumer law gives you. Write to us at hello@hem.day and we will fix it. If we cannot, you get a price reduction or your money back.

Company details

Name
Hem
CVR
43222325
VAT number
DK43222325
Address
To be added
Country
Denmark
Email
hello@hem.day

Services we use

  • Checkout and licences for the Mac: a merchant of record, to be confirmed.
  • iPhone purchases: the Apple App Store.
  • Sync: your own iCloud Drive (Apple).
  • Maps and routes: Apple Maps.
  • Weather on iPhone: Open-Meteo (weather data by Open-Meteo.com, CC BY 4.0).
  • Videos: YouTube (Google), when you put a video on a page.
  • Online translation (off unless you turn it on): MyMemory by Translated.
  • Exchange rates: Frankfurter.
  • Banner pictures: Unsplash.
  • Website hosting: Netlify.
  • Website analytics: a cookieless, privacy-friendly provider, to be confirmed.